Ayesha Malkani
Designing a cinematic dark-themed UGC archive and expanding a client relationship into a campaign partnership.
The Client & Context
Ayesha Malkani is the creator behind Luxe Clicks, a lifestyle, beauty, and fashion content creation engine. To stand out when pitching to premium cosmetic and wellness brands, she needed a digital platform that matched her high-end visual tone.
Ayesha requested a dark, premium theme focused heavily on showcase videos, brand partnerships, and interactive contact CTAs.
The Challenge
Ayesha's content is highly visual and relies heavily on short-form reels. Embedded Instagram and TikTok links often load slowly and break the visual flow of a custom website. The challenge was displaying high-fidelity video work natively while maintaining an instant-load page speed under one second.
"The portfolio looks incredibly clean, premium, and fits my brand aesthetic. The team made the whole asset setup process seamless."
The Problem Diagnosis
Many creator sites fall short by burying key info and assets. We targeted three areas of improvement:
- Scattered Instagram Links: Brand managers had to sift through multiple channels to review her past content.
- Slow Mobile Galleries: Multiple high-res assets caused layouts to freeze during scrolling.
- Weak Contact Paths: Complex forms and hidden email links added friction to brand inquiries.
The Solicate Solution
We built a tailored, single-page digital portfolio on a modern, dark-themed canvas:
- Dark Cinematic Canvas: Visual framing that emphasizes colorful video content.
- Optimized Reel Embeds: HTML5 video wrappers and lazy-loaded thumbnails.
- Brand Collaboration Strip: Highlighting notable beauty partnerships directly in the hero section.
- Instant CTAs: Direct links to her email and messaging channels to increase response rates.
The Implementation Timeline
Visual Discovery
Aligned on design requirements. Selected dark-themed palettes, high-end serif typography, and visual brand assets.
Development & Code
Wrote custom, responsive HTML and CSS to create the dark interface and video grid systems.
Asset Compression
Optimized video formats and integrated lazy-loading, ensuring smooth mobile rendering for brand showcases.
Subdomain Setup
Deployed code to Vercel and mapped the portfolio to `luxe.solicate.in` for a seamless launch.
The Outcome
Following the successful launch of her site, our relationship with Ayesha expanded. She became a referral partner, bridging connections to new brand collaborations and client projects.
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